Does Counselor Realty provide general guidance regarding the franchised business?

According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty will advise franchisees about several aspects of the franchised business. This includes guidance on the proper display of the Counselor Realty Marks, procuring fixtures and initial inventories, and Counselor Realty's business procedures. Counselor Realty also states that they will provide other general guidance and advice regarding the franchised business.

This advisory service is a benefit to franchisees, especially those new to the real estate brokerage business or unfamiliar with Counselor Realty's specific methods. The FDD also states that Counselor Realty may request that franchisees attend certain meetings, which could be another avenue for receiving guidance and staying informed about the Counselor Realty system.

Prospective franchisees should inquire about the specific types of guidance offered, the frequency and format of advisory services, and the extent to which Counselor Realty supports franchisees in implementing their business procedures. Understanding the scope and availability of this support is crucial for assessing the value of the franchise and the level of assistance a franchisee can expect from Counselor Realty.