Does Counselor Realty provide any financial assistance to franchisees for developing their own websites?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You have the option to develop your own website as part of your overall promotion strategy. Your website must conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that your website does not conform to Counselor's brand standard or image, you will alter or remove such website, as directed in writing by
Counselor. Your use of the our trademarks on your website must conform at all times to the requirements set forth in the Franchise Agreement. Counselor does not currently require your website to be approved by Counselor prior to you using it, but reserves the right to review and approve your website (and to require you to alter or cease using all or any portion of such website it does not approve).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees have the option to develop their own websites as part of their overall promotion strategy. However, the FDD does not state that Counselor Realty provides financial assistance to franchisees for developing their own websites.
Counselor Realty will create a separate webpage or subdomain for the franchisee's office on Counselor Realty's website. The franchisee is required to pay a Website Set Up Fee and a Website Fee associated with the webpages and subdomains that Counselor Realty creates.
The franchisee's website must conform at all times to Counselor Realty's brand standard and image. Counselor Realty does not currently require a franchisee's website to be approved by Counselor Realty prior to its use but reserves the right to review and approve the website and to require the franchisee to alter or cease using all or any portion of such website it does not approve.