Does Counselor Realty provide a deadline for altering or removing disapproved advertising materials?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
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You may develop advertising materials for your own use, at your own expense. Advertising materials and media (including print, audio, video, website and computer-transmitted media) must conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that any advertising materials or media do not conform to Counselor's brand standard or image, you will alter or remove any such advertising materials or media, as directed in writing by Counselor. You have the option to develop your own website as part of your overall promotion strategy. Your use of Counselor's trademarks in any advertising materials and media must conform at all times to the requirements set forth in the Franchise Agreement. Counselor does not currently require any advertising materials or media to be approved by Counselor prior to you using them, but reserves the right to review and approve any advertising materials or media (and to require you to alter or cease using all or any portion of such advertising materials or media it does not approve).
We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty's website for those licensed agents you request in writing.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, franchisees are responsible for ensuring their advertising materials conform to Counselor Realty's brand standards. While Counselor Realty does not require pre-approval of advertising materials, it retains the right to review and disapprove them. If Counselor Realty finds any advertising or website to be non-compliant with its brand standards, the franchisee is obligated to alter or remove the materials as directed in writing by Counselor Realty.
However, the FDD does not specify a particular deadline for franchisees to alter or remove disapproved advertising materials. The absence of a specific timeframe means that the timeframe for compliance is determined at Counselor Realty's discretion.
Prospective franchisees should clarify with Counselor Realty what the typical timeframe is for compliance when asked to alter or remove advertising materials. Understanding the expected turnaround time will help franchisees plan and manage their marketing efforts effectively and avoid potential disputes or penalties for non-compliance.