What is the process for requesting a webpage for a licensed agent with Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
We will create a separate webpage or subdomain on Counselor Realty, Inc.'s website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office (including any Additional Office or Extension Office) will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty, Inc. and our franchisees (local MLS fees are the agent's responsibility). You will be required to pay us a Website Set Up Fee for any such webpages or subdomains, as more particularly described in Section 5.5. You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through such offices, in such amounts, and at such times, as we shall determine from time to time in our sole discretion and as more particularly described in Section 5.5. Leads created off Counselor Realty, Inc.'s website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty, Inc.'s agents, such lead will be directed to such agent, if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the company will create a separate webpage or subdomain on its website for licensed agents at the franchisee's written request. These webpages will include an IDX home search option for each market the agent serves, with listing reciprocity among Counselor Realty and its franchisees. The franchisee is responsible for local MLS fees.
However, setting up these webpages incurs costs. The franchisee must pay a Website Set Up Fee, which covers Counselor Realty's expenses for creating the webpage. Additionally, there's a monthly Website Fee, which includes a charge of $25 for each licensed agent who chooses to have an optional agent website provided by Counselor Realty. For example, if a franchisee has 10 agents with optional websites, the monthly fee would be $325 ($75 for the office plus $25 per agent).
Leads generated from Counselor Realty's website for listings in the franchisee's region will be directed to the franchisee's office. However, if the lead is for a listing by one of Counselor Realty's or its franchisee's agents who has a Counselor Realty webpage, the lead will go to that agent. In regions with multiple franchisees, leads may be shared or split at Counselor Realty's discretion, considering factors like office locations and the number of agents.
It's important to note that Counselor Realty can increase the Website Fee during the term of the agreement at its discretion. Franchisees receive a monthly invoice for these fees, payable by the 20th of each month. This fee structure applies to agents operating out of any Additional Office or Extension Office locations who have elected to have an optional agent website.