How are the prices for promotional materials established by Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You may (but are not required to) purchase promotional materials prepared by or for Counselor, at prices periodically established by Counselor, for use in your Business. Counselor may use in-house, affiliated, or outside advertising agencies. Advertising may be in print, on radio and/or television and/or Internet or other computer related media, and generally is local or regional in scope.
You may develop advertising materials for your own use, at your own expense. Advertising materials and media (including print, audio, video, website and computer-transmitted media) must conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that any advertising materials or media do not conform to Counselor's brand standard or image, you will alter or remove any such advertising materials or media, as directed in writing by Counselor. You have the option to develop your own website as part of your overall promotion strategy. Your use of Counselor's trademarks in any advertising materials and media must conform at all times to the requirements set forth in the Franchise Agreement. Counselor does not currently require any advertising materials or media to be approved by Counselor prior to you using them, but reserves the right to review and approve any advertising materials or media (and to require you to alter or cease using all or any portion of such advertising materials or media it does not approve).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees may purchase promotional materials prepared by or for Counselor Realty for use in their business. The prices for these materials are periodically established by Counselor Realty. Counselor Realty may use in-house, affiliated, or outside advertising agencies for these materials.
This means that while franchisees have the option to purchase promotional materials directly from Counselor Realty, the cost of these materials is not fixed. Counselor Realty can change the prices periodically, which could impact a franchisee's marketing budget. It is important to note that franchisees are not required to purchase these materials and can develop their own advertising materials.
However, any advertising materials developed by the franchisee must conform to Counselor Realty's brand standards and image. Counselor Realty reserves the right to review and approve any advertising materials or media and can require franchisees to alter or cease using materials that do not meet their standards. This ensures brand consistency across all franchise locations but also means franchisees need to be aware of and adhere to Counselor Realty's guidelines when creating their own promotional content.