What page of the Counselor Realty Franchise Agreement discusses the 'Trademark Standards' section for Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
4. TRADEMARK STANDARDS.
- 4.1 Name. You may not use the Marks as part of your corporate or business name without our consent. Your use of the Marks inures to our benefit. We own all goodwill now or hereafter associated with each of the Marks. You will not contest our ownership or registration of the Marks.
- 4.2 Usage. You must reproduce and use the Marks only in the precise manner, colors and form we prescribe, and only in association with products and services we authorize.
- 4.3 Franchisor Profits. Counselor also reserves the right to receive fees periodically for rights licensed or services provided to others.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, the 'Trademark Standards' are discussed in Section 4 of the Franchise Agreement. Specifically, sections 4.1, 4.2, and 4.3 outline the standards for trademark usage.
Section 4.1 states that a franchisee cannot use the Counselor Realty trademarks as part of their corporate or business name without the franchisor's consent. It also clarifies that all benefits from the use of the trademarks accrue to Counselor Realty, and the franchisee cannot contest the franchisor's ownership or registration of the trademarks.
Section 4.2 requires the franchisee to reproduce and use the trademarks only in the precise manner, colors, and form prescribed by Counselor Realty, and only in association with authorized products and services. Section 4.3 states that Counselor Realty reserves the right to receive fees periodically for rights licensed or services provided to others.
These trademark standards are typical in franchising, as they protect the brand's identity and ensure consistent representation across all franchise locations. A prospective franchisee should carefully review these standards to understand their obligations and limitations regarding the use of the Counselor Realty trademarks.