Who owns the webpages and subdomains that Counselor Realty creates for licensed agents?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty, Inc.'s website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty, Inc. owns the webpages and subdomains that they create for licensed agents operating through a franchisee's office. While franchisees can develop their own websites, any use of Counselor Realty's trademarks on those sites must adhere to the standards outlined in the franchise agreement.
Counselor Realty will create a separate webpage or subdomain for the franchisee's office, any additional offices, and for licensed agents at the franchisee's written request. Franchisees are required to pay a Website Set Up Fee for these pages, covering Counselor Realty's costs. Additionally, franchisees must pay a monthly Website Fee, which includes a charge for each office location and an additional fee for each licensed agent who chooses to have an optional agent website provided by Counselor Realty.
This arrangement is fairly typical in the franchise industry, where the franchisor maintains control over the brand's online presence. By owning the webpages and subdomains, Counselor Realty can ensure brand consistency and quality control across all online platforms. This also allows Counselor Realty to manage and distribute leads generated from the website, directing them to the appropriate franchisee or agent based on location and listing details. Franchisees benefit from having a professional online presence managed by the franchisor, while Counselor Realty maintains control over its brand and online marketing strategy.