Does Counselor Realty offer franchises in lines of business other than real estate brokerage?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor Realty, Inc. ("Counselor Realty"), a Minnesota corporation incorporated on December 18, 1964, and located at the same address as Counselor, conducts a residential and commercial real estate brokerage business. Counselor's and Counselor Realty's parent, Counselor Holding, Inc. ("Counselor Holding") owns and provides administrative support to Counselor and Counselor Realty. Counselor was incorporated in May, 2001 to conduct franchising operations. Counselor actually commenced business operations and first offered franchises in 2002. Counselor has no predecessors. Counselor has no affiliates which offer franchises in any line of business, and, except for Counselor Holding, Counselor has no affiliates which offer products or services to Counselor franchisees. No officer or director of Counselor owns an interest in any entity that competes with Counselor. Counselor conducts business under its corporate name. Counselor's agent for service of process in Minnesota is the Minnesota Department of Commerce, 85 7th Place East, Suite 280, St. Paul, Minnesota 55101- 2198.
For ease of reference, we refer to the franchisee as "you." If the franchisee is a corporation, partnership or other organization, the references to "you" may include the organization's owners.
Counselor offers franchises for a full service residential and commercial real estate brokerage business located within a designated geographic area (the "Territory"). See Item 12. Counselor has offered franchises for real estate brokerage businesses since 2002.
Counselor Realty has provided residential and commercial real estate brokerage services since 1964. Counselor Realty, and other "Counselor" franchisees, may conduct their real estate brokerage businesses, and compete with you, within your Territory. See Item 12.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, Counselor Realty focuses on franchising full-service residential and commercial real estate brokerage businesses. The document specifies that Counselor Realty, Inc. conducts a residential and commercial real estate brokerage business. Counselor Realty and Counselor Holding have not offered, and do not offer, franchises in any other line of business.
This means that the Counselor Realty franchise opportunity is specifically for operating a real estate brokerage. Prospective franchisees should understand that they are expected to operate within this defined scope.
The FDD also states that Counselor requires franchisees to confine their business to the operation of a full-service residential and/or commercial real estate brokerage business. Franchisees may not conduct any other business or activity at the office, nor offer or sell any product or service except those authorized by Counselor. This restriction ensures that all Counselor Realty franchises maintain a consistent brand identity and service offering. Therefore, franchisees cannot diversify into other business ventures under the Counselor Realty franchise.