What is the obligation of a Counselor Realty franchisee to pay the Advertising Fees?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
gents operating through your Office for purposes of this Section 5.3.
- 5.4 Advertising Fees. If your Office (or any Additional Office or Extension Office) is located within the 11-county metropolitan area of the Twin Cities of Minneapolis and St. Paul, Minnesota (including the Counties of Scott, Wright, Isanti, Dakota, Anoka, Hennepin, Washington, Carver, Ramsey, Sherburne and Chisago), you must pay to Counselor an Advertising Fee equal to $60 per agent per month for each agent operating out of the Office, Additional Office or Extension Office located in such metropolitan area, as a contribution towards the general costs of marketing activities conducted by Counselor. The amount of this Advertising Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretion. We reserve the right to establish and organize a "Regional Advertising Group" if your Office (or any Additional Office or Extension Office) is located outside the Twin Cities. If your Office (or any Additional Office or Extension Office) is located outside the Twin Cities, you must be a member of the "Regional Advertising Group" (once established) and pay to the "Regional Advertising Fund" an Advertising Fee equal to $25 per agent per month for each agent operating out of the Office, Additional Office or Extension Office located in such geographical area. The amount of your Advertising Fees for the Regional Advertising Group may be increased during the term of this Agreement by a majority vote of the "Regional Advertising Committee" that manages your Regional Advertising Group. A
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees have different advertising fee obligations based on their location. If a Counselor Realty office is located within the 11-county metropolitan area of the Twin Cities of Minneapolis and St. Paul, Minnesota, the franchisee must pay an Advertising Fee of $60 per agent per month for each agent operating out of that office. This fee contributes to the general marketing activities conducted by Counselor Realty. The amount of this fee may be increased at Counselor Realty's discretion during the term of the Franchise Agreement.
For Counselor Realty offices located outside the Twin Cities metropolitan area, franchisees must be members of a Regional Advertising Group, once established, and pay an Advertising Fee of $25 per agent per month to the Regional Advertising Fund for each agent operating out of their office. This fee contributes to the marketing efforts managed by the Regional Advertising Group. The amount of these advertising fees may be increased during the term of the agreement by a majority vote of the Regional Advertising Committee.
Regardless of location, Advertising Fees are due and payable by the 20th day of each month. This consistent due date helps ensure that Counselor Realty and its regional groups have the necessary funds to conduct their marketing activities effectively. Prospective franchisees should be aware that these advertising fees are in addition to other fees, such as the Base Monthly Fee and Continuing Agent Fees, and can be subject to change during the term of the agreement.