Is Counselor Realty obligated to provide franchisees with technology-related tools or services?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not required to buy or use any particular electronic computer system. Counselor is not obligated to assist you in obtaining your personal computer, related hardware or telephone service. You may be required to modify your hardware periodically if Counselor makes changes to the System.
Counselor may provide you with or require you to utilize such technology related tools (including, but not limited to, mobile applications and other internet or software-based applications) and services relating to the franchised business as Counselor determines from time to time in its sole discretion. Counselor will not be obligated to provide you with any such technology related tools or services, and reserves the right to discontinue providing any such technology related tools and services that Counselor may decide to provide at any time. Counselor also reserves the right to modify the terms and conditions regarding any such technology related tools and services that Counselor may decide to provide at any time. You will be obligated to pay Counselor fees (including the Mobile App Fee described in Item 6) associated with any such technology related tools and services that Counselor may decide to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, Counselor Realty is not obligated to provide franchisees with technology-related tools or services. While Counselor Realty may choose to offer certain technology-related tools, such as mobile applications or software, they are not required to do so. Furthermore, Counselor Realty retains the right to discontinue or modify any technology-related tools or services they may decide to provide at any time.
If Counselor Realty does provide technology-related tools or services, franchisees are obligated to pay associated fees, including potential Mobile App Fees, in amounts and at times determined by Counselor Realty. This means that while franchisees may benefit from optional technology, they must also be prepared to cover the costs associated with it.
Prospective franchisees should inquire about what technology tools and services Counselor Realty currently offers, the associated costs, and the potential for these offerings to change in the future. Understanding these aspects will help franchisees budget effectively and assess the value of the technology support provided by Counselor Realty.