How will Counselor Realty notify franchisees of the amount of the Website Fee?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
ce location and your other Office locations for no additional charge.
- (b) You must pay us a monthly Website Fee in an amount equal to $75 for each Office location (including each Additional Office and Extension Office), plus $25 for
each licensed agent choosing to have an optional agent website provided by Counselor. For purposes of clarity, if you have 10 agents who choose to have the optional agent website, your Website Fee would be $325 ($75 plus $25 multiplied by 10). The amount of the Website Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretion. At the beginning of each month, we will send you an invoice for the amount of the Website Fee you owe us for the current month, and you must pay us the amount of such Continuing Agent Fee on or before the 20th day of such month. The monthly Website Fee will apply to any agents operating out of any Additional Office locations or Extension
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees will receive an invoice at the beginning of each month detailing the amount of the Website Fee owed for that month. This invoice will be sent by Counselor Realty, and payment is due by the 20th of the same month.
The Website Fee comprises a base charge of $75 for each office location, including any Additional or Extension Offices. In addition to the base fee, there's a charge of $25 for each licensed agent who chooses to have an optional agent website provided by Counselor Realty. For example, if a franchisee has 10 agents with optional websites, the total Website Fee would be $325 ($75 + ($25 x 10)).
It's important to note that Counselor Realty retains the discretion to increase the Website Fee during the term of the Franchise Agreement. This means that while the initial fee is set, it is subject to change at Counselor Realty's discretion, potentially impacting the franchisee's ongoing operational costs. Franchisees should factor in the possibility of fee increases when projecting their expenses and revenue.