What was the net loss for Counselor Realty in 2024?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
December 31, 2024, 2023 and 2022
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Revenues | |||
| Monthly franchise fees | $ 57,634 | $ 63,751 | $ 73,235 |
| Monthly metro advertising fees | 3,480 | 2,880 | 3,600 |
| Other income | 9,432 | 2,748 | 1,447 |
| Total revenues | 70,546 | 69,379 | 78,282 |
| Expenses | 74,513 | 78,252 | 61,402 |
| Income (loss) before income taxes | (3,967) | (8,873) | 16,880 |
| Provision for Income Taxes | - | - | 5,100 |
| Net income (loss) |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the company experienced a net loss of $3,967 in 2024. This figure is derived from the statement of operations included in the financial statements. For comparison, Counselor Realty had a net loss of $8,873 in 2023 and a net income of $11,780 in 2022.
This net loss indicates that Counselor Realty's expenses exceeded its revenues for the year. Revenues totaled $70,546, while expenses amounted to $74,513. The revenues are composed of monthly franchise fees of $57,634, monthly metro advertising fees of $3,480, and other income of $9,432.
A prospective franchisee should consider these financial results in the context of the overall health and stability of Counselor Realty. While a single year's loss isn't necessarily indicative of long-term problems, it warrants further investigation into the factors contributing to the loss and the company's plans for future profitability. It would be prudent to ask Counselor Realty about the reasons for the loss and what strategies they have in place to improve their financial performance.