What was the net change in the total number of Counselor Realty outlets during 2024?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 7 | 7 | 0 |
| 2023 | 7 | 5 | -2 | |
| 2024 | 5 | 5 | 0 | |
| Company- | 2022 | 6 | 6 | 0 |
| Owned | ||||
| 2023 | 6 | 6 | 0 | |
| 2024 | 6 | 6 | 0 | |
| Total Outlets | 2022 | 13 | 13 | 0 |
| 2023 | 13 | 11 | -2 | |
| 2024 | 11 | 11 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 30–31)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the net change in the total number of outlets during 2024 was 0. This means that the total number of Counselor Realty locations remained the same throughout the year. At the start of 2024, there were 11 total outlets, and by the end of the year, the number remained at 11.
Specifically, the number of franchised outlets remained constant at 5, and the number of company-owned outlets also remained constant at 6 throughout 2024. This indicates that no new locations were opened, no locations were closed, and there were no conversions from one type to another during that year.
For a prospective franchisee, this data point provides a snapshot of the system's recent growth trends. A stable number of outlets could suggest a mature market or a deliberate strategy of controlled expansion. It is important to consider this information in conjunction with other factors, such as gross sales, market saturation, and the franchisor's future growth plans, to gain a comprehensive understanding of the franchise's potential.