What was the net change in the total number of Counselor Realty outlets during 2023?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 7 | 7 | 0 |
| 2023 | 7 | 5 | -2 | |
| 2024 | 5 | 5 | 0 | |
| Company- | 2022 | 6 | 6 | 0 |
| Owned | ||||
| 2023 | 6 | 6 | 0 | |
| 2024 | 6 | 6 | 0 | |
| Total Outlets | 2022 | 13 | 13 | 0 |
| 2023 | 13 | 11 | -2 | |
| 2024 | 11 | 11 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 30–31)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the total number of outlets experienced a net decrease of 2 during 2023. At the start of 2023, there were 13 total outlets, which decreased to 11 by the end of the year. This net change of -2 reflects the overall system-wide performance, combining both franchised and company-owned locations.
Specifically, the number of franchised outlets decreased by 2 during 2023, starting with 7 and ending with 5. In contrast, the number of company-owned outlets remained stable at 6 throughout 2023. This indicates that the overall decrease in total outlets is attributed to changes within the franchised locations, not the company-owned ones.
Prospective franchisees should pay close attention to these trends. A decrease in the number of franchised locations could signal challenges within the franchise system, such as difficulties in maintaining franchisee success or issues with franchise agreement renewals. It would be prudent for potential franchisees to investigate the reasons behind the net decrease in franchised outlets during 2023 to better understand the health and stability of the Counselor Realty franchise system.