What was the net change in the number of franchised Counselor Realty outlets during 2023?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 7 | 7 | 0 |
| 2023 | 7 | 5 | -2 | |
| 2024 | 5 | 5 | 0 | |
| Company- | 2022 | 6 | 6 | 0 |
| Owned | ||||
| 2023 | 6 | 6 | 0 | |
| 2024 | 6 | 6 | 0 | |
| Total Outlets | 2022 | 13 | 13 | 0 |
| 2023 | 13 | 11 | -2 | |
| 2024 | 11 | 11 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 30–31)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the net change in the number of franchised outlets during 2023 was -2. This means that the total number of franchised Counselor Realty locations decreased by two during that year. At the start of 2023, there were 7 franchised outlets, and by the end of the year, the number had dropped to 5.
This decrease in franchised outlets could be due to several factors, such as franchisees not renewing their agreements or ceasing operations for other reasons. The FDD indicates that there were two non-renewals during 2023. It is important to note that this decrease occurred specifically in franchised locations, as the number of company-owned outlets remained constant at 6 throughout 2023.
A prospective franchisee should investigate the reasons behind this net decrease to understand the potential challenges and opportunities within the Counselor Realty franchise system. Understanding why these outlets closed or did not renew their agreements can provide valuable insights into the health and stability of the franchise network.