How much are the fees charged by Counselor Realty for new franchises upon renewal?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Upon renewal of your franchise and during the successor term, if any, (i) your Territory may be altered if the population in your Territory has increased to exceed the maximum population then allowed by Counselor for a single franchise territory or if you failed to maintain the minimum number of agents during the prior term, and (ii) you must pay all fees in the amount then being charged by Counselor for new franchises. You also must first complete reasonable upgrading and refurbishment of your Office (including any Additional Offices and Extension Offices, if applicable) to then-current System standards.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, when renewing a franchise agreement for a successor term, a franchisee must pay all fees in the amount then being charged by Counselor Realty for new franchises. This means that the renewal fee is not a fixed amount but is instead tied to the current initial franchise fee for new franchisees at the time of renewal.
In practical terms, this implies that the cost of renewing a Counselor Realty franchise can vary significantly depending on any changes to the initial franchise fee over time. If Counselor Realty increases its initial franchise fee, renewing franchisees will be required to pay the higher amount.
Additionally, to be eligible for renewal, the franchisee must apply in writing between 60 and 180 days before the expiration of the initial term and must not be in breach of the existing agreement. The franchisee is also required to complete reasonable upgrades and refurbishment of their office to meet the then-current system standards. This could involve additional costs beyond the initial franchise fee, making it important for franchisees to budget for these potential expenses when considering renewal.