What does the monthly Website Fee for Counselor Realty cover?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
ce location and your other Office locations for no additional charge.
- (b) You must pay us a monthly Website Fee in an amount equal to $75 for each Office location (including each Additional Office and Extension Office), plus $25 for
each licensed agent choosing to have an optional agent website provided by Counselor. For purposes of clarity, if you have 10 agents who choose to have the optional agent website, your Website Fee would be $325 ($75 plus $25 multiplied by 10). The amount of the Website Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretion. At the beginning of each month, we will send you an invoice for the amount of the Website Fee you owe us for the current month, and you must pay us the amount of such Continuing Agent Fee on or before the 20th day of such month. The monthly Website Fee will apply to any agents operating out of any Additional Office locations or Extension Office locations that have elected to have an optional agent website.
- 5.6 Mobile App Fees. Mobile app setup is optional except for the 11 county metropolitan area of the Twin Cities of Minneapolis and St. Paul, Minnesota (including the Counties of Scott, Wright, Isanti, Dakota, Anoka, Hennepin, Washington, Carver, Ramsey, Sherburne and Chisago). If your Office (or any Additional Office or Extension Office) is located in one of the aforementioned counties, or if you elect to utilize the Mobile App, you must pay us a Mobile App Fee equal to the costs incurred by Counselor to initiate and continue your Mobile App service, including one-time setup fees and monthly data/phone fees. The amount of the Mobile App Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretion. At the beginning of each month, we will send you an invoice for the amount of the Mobile App Fee you owe us for the prior month, and you must pay us the amount of such Mobile App Fee on or before the 20th day of such month.
- 5.7 Interest and Insufficient Funds. Interest shall accrue on any unpaid past due amounts you owe us from the date due until paid, at a rate of the lower of (i) 8% per year; or (ii) the maximum contract rate of interest allowed by law. If any payments are returned for any reason, you will pay us for the amount of the fee charged by Counselor's bank. You also will pay costs, including reasonable attorneys' and litigation expense fees, we incur collecting these past due amounts from you or enforcing this agreement.
6. COUNSELOR SERVICES.
- 6.1 Training. At your request, Counselor will provide you and up to two of your key personnel initial training at a "Counselor" office or other location designated by Counselor, at any mutually convenient time.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees must pay a monthly Website Fee. This fee is $75 for each office location, including any Additional Offices and Extension Offices. In addition to the base fee per office, there's a charge of $25 for each licensed agent who chooses to have an optional agent website provided by Counselor Realty.
For example, if a franchisee has 10 agents who opt for the optional agent website, the total Website Fee would be $325, calculated as $75 plus $25 multiplied by 10. The FDD specifies that Counselor Realty may increase the Website Fee during the term of the Franchise Agreement at its discretion. Franchisees will receive a monthly invoice for the Website Fee, which must be paid by the 20th day of the month.
The website fee also includes an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty, Inc. and its franchisees. However, local MLS fees remain the agent's responsibility. Leads generated from Counselor Realty's website for listings within the franchisee's region will be directed to the franchisee's office, unless the lead is for a listing by an agent with their own Counselor Realty webpage, in which case the lead goes to that agent. If multiple franchisees operate in the same region, Counselor Realty will determine how to share or split leads among them, considering factors like office locations and the number of agents.