What was the monthly metro advertising fees collected by Counselor Realty in 2024?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
December 31, 2024, 2023 and 2022
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Revenues | |||
| Monthly franchise fees | $ 57,634 | $ 63,751 | $ 73,235 |
| Monthly metro advertising fees | 3,480 | 2,880 | 3,600 |
| Other income | 9,432 | 2,748 | 1,447 |
| Total revenues | 70,546 | 69,379 | 78,282 |
| Expenses | 74,513 | 78,252 | 61,402 |
| Income (loss) before income taxes | (3,967) | (8,873) | 16,880 |
| Provision for Income Taxes | - | - | 5,100 |
| Net income (loss) |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the total metro advertising fees collected in 2024 were $3,480. This figure represents the cumulative amount collected throughout the entire year. To determine the average monthly metro advertising fees, you would divide the total annual amount by 12.
Therefore, the average monthly metro advertising fees collected by Counselor Realty in 2024 was approximately $290 ($3,480 / 12 months). This revenue stream is generated from franchisees located within the 11-county metropolitan area of the Twin Cities, where a monthly metro advertising fee per licensed agent is applicable.
Prospective franchisees should note that this fee is specifically tied to agents operating within the defined metropolitan area. Franchisees operating outside this area would not be subject to this particular advertising fee. The metro advertising fee provides Counselor Realty with funds to conduct advertising activities that benefit franchisees in the Twin Cities area.