What is the monthly metro advertising fee for Counselor Realty based on?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
opulation of the franchise territory. The franchisee agrees to pay a base monthly fee covering up to five licensed agents and additional monthly fees per licensed agent above five operating from or through their office. The monthly franchise fee revenue was $57,634, $63,751 and $73,235 for the years ended December 31, 2024, 2023 and 2022, respectively. If the franchisee is located within the 11-county metropolitan area of the Twin Cities, there is a monthly met
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees located within the 11-county metropolitan area of the Twin Cities are required to pay a monthly metro advertising fee. This fee is calculated on a per-licensed agent basis.
Specifically, the franchise agreement outlines that franchisees pay an initial fee, monthly franchise fees, and metro advertising fees, when applicable. The monthly franchise fee covers up to five licensed agents, with additional monthly fees charged for each licensed agent exceeding that number. The metro advertising fee is only applicable to franchisees operating within the specified 11-county metropolitan area.
The financial statements included in the FDD provide additional context, showing the actual monthly metro advertising fees collected by Counselor Realty. In 2024, these fees totaled $3,480; in 2023, they were $2,880; and in 2022, they amounted to $3,600. These figures reflect the aggregate fees collected from all franchisees subject to the metro advertising fee, offering a sense of the revenue generated from this source.
Prospective franchisees should carefully consider these advertising fees, especially if they plan to operate in the Twin Cities metropolitan area. Understanding the number of licensed agents they anticipate having and the corresponding metro advertising fees will be crucial for accurate financial forecasting. It would be prudent to discuss with Counselor Realty the current per-agent fee and any potential changes to this fee structure in the future.