When is the monthly metro advertising fee applicable for a Counselor Realty franchisee?

According to Counselor Realty's 2025 Franchise Disclosure Document, a monthly metro advertising fee is applicable if the franchisee's location is within the 11-county metropolitan area of the Twin Cities. This fee is charged per licensed agent operating from or through the franchisee's office.

For a prospective franchisee, this means that the location of their Counselor Realty office will determine whether they are subject to this additional advertising fee. If the office is situated within the specified Twin Cities metropolitan area, they should anticipate this recurring cost as part of their operating expenses. The amount of the fee will depend on the number of licensed agents associated with their office.

It's important for potential franchisees to factor in this metro advertising fee when evaluating the financial feasibility of a Counselor Realty franchise, especially if they are considering a location in or near the Twin Cities. Understanding the number of licensed agents they plan to have and the corresponding advertising fees will be crucial for accurate financial forecasting. The FDD also indicates that the franchisee agrees to pay an initial fee and monthly franchise fees, in addition to the metro advertising fees, when applicable.