How did the monthly franchise fees for Counselor Realty change from 2022 to 2024?

According to Counselor Realty's 2025 Franchise Disclosure Document, the monthly franchise fee revenue has decreased from 2022 to 2024. In 2022, the total monthly franchise fee revenue was $73,235. This decreased to $63,751 in 2023, and further decreased to $57,634 in 2024. This indicates a downward trend in the overall monthly franchise fee revenue collected by Counselor Realty over these three years.

This decrease in monthly franchise fee revenue could be due to several factors. The FDD states that there were fewer franchise outlets in 2023 and 2024 compared to 2022. Specifically, the number of franchise outlets decreased from seven in 2022 to five in 2023 and remained at five in 2024. This reduction in the number of operating franchises directly impacts the total monthly franchise fee revenue, as fewer franchisees are contributing fees. Additionally, the franchise agreement stipulates that franchisees pay a base monthly fee for up to five licensed agents, with additional fees for each agent above that number. Therefore, changes in the number of agents per franchise could also affect the total monthly revenue.

For a prospective Counselor Realty franchisee, this trend highlights the importance of understanding the factors that influence franchise revenue. While the initial franchise fee remains consistent, the potential for fluctuating monthly revenue should be considered. It would be prudent to investigate the reasons behind the decrease in franchise outlets and to assess the average number of agents per franchise to better estimate potential monthly fee obligations. Understanding these dynamics can help a franchisee make a more informed decision about the potential profitability and stability of a Counselor Realty franchise.