Is Mobile App setup optional for all Counselor Realty franchisees?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
- F.
Mobile App setup is optional, except for franchisees with Office locations in the 11-county metropolitan area of the Twin Cities of Minneapolis and St. Paul, Minnesota (including the Counties of Scott, Wright, Isanti, Dakota, Anoka, Hennepin, Washington, Carver, Ramsey, Sherburne and Chisago).
If your Office (or any Additional Office or Extension Office) is located in one of the aforementioned counties, or if you elect to utilize the Mobile App, you must pay us a Mobile App Fee equal to the costs incurred by Counselor to initiate and continue your Mobile App service, including one-time setup fees and monthly data/phone fees.
The amount of the Mobile App Fee may be increased during the term of the franchise by Counselor from time to time in its sole discretion.
At the beginning of each month, we will send you an invoice for the amount of the Mobile App Fee you owe us for the prior month, and you must pay us the amount of such Mobile App Fee on or before the 20th day of such month.
Source: Item 6 — OTHER FEES (FDD pages 9–13)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the mobile app setup is optional for most franchisees, but it is mandatory for those with office locations within the 11-county metropolitan area of the Twin Cities of Minneapolis and St. Paul, Minnesota. This area includes the counties of Scott, Wright, Isanti, Dakota, Anoka, Hennepin, Washington, Carver, Ramsey, Sherburne, and Chisago.
For franchisees located in the mandatory area or those who voluntarily opt into the mobile app service, a Mobile App Fee applies. This fee covers the costs incurred by Counselor Realty to initiate and maintain the franchisee's mobile app service, including one-time setup fees and ongoing monthly data and phone fees. The exact amount of the Mobile App Fee can be adjusted by Counselor Realty at any time during the franchise term at their discretion.
Each month, Counselor Realty will send an invoice for the Mobile App Fee, which the franchisee must pay by the 20th day of the following month. This mandatory mobile app usage for franchisees in the Twin Cities area reflects Counselor Realty's strategic decision to ensure a consistent brand presence and service level within a key market. Prospective franchisees should consider this requirement and the associated fees when evaluating the overall cost of operating a Counselor Realty franchise, especially if they are considering a location in the Minneapolis-St. Paul metropolitan area.