Is the Mobile App Fee the only technology-related fee a Counselor Realty franchisee might have to pay?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.4 Technology Tools and Services. We may provide you with or require you to utilize such technology related tools (including, but not limited to, mobile applications and other internet or software-based applications) and services relating to the franchised business as we determine from time to time in our sole discretion. We will not be obligated to provide you with any such technology related tools or services, and reserve the right to discontinue providing any such technology related tools and services that we may decide to provide at any time. We also reserve the right to modify the terms and conditions regarding any such technology related tools and services that we may decide to provide at any time. You will be obligated to pay us fees (including the Mobile App Fee described in Section 5.6) associated with any such technology related tools and services that we may decide to provide in such amounts, and at such times, as we shall determine from time to time in our sole discretion .
- 6.5 Additional Tools and Services. We may provide you with or require you to utilize such non-technology related tools and services relating to the franchised business as we determine from time to time in our sole discretion. We will not be obligated to provide you with any such non-technology related tools or services, and reserve the right to discontinue providing any such non-technology related tools and services that we may decide to provide at any time. We also reserve the right to modify the terms and conditions regarding any such non-technology related tools and services that we may decide to provide at any time. You will be obligated to pay us fees associated with such non-technology related tools and services that we decide to provide in such amounts, and at such times, as we shall determine from time to time in our sole discretion.
7. FRANCHISEE OBLIGATIONS.
- 7.1 Standards. Your Business and Office (including any Additional Office and Extension Office) must:
- (a) be and remain equipped and furnished by competent contractors in accordance with System standards. You are responsible for obtaining necessary utilities, permits, licenses and other legal or architectural requirements;
- (b) be maintained in a clean, orderly and safe manner, in accordance with all applicable laws, regulations, codes and the Franchise Policy Guidelines, including any standards we set that may exceed those established by law. You must repair or replace defective or obsolete equipment, signage or fixtures. You must at all times possess a
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the Mobile App Fee is not the only technology-related fee a franchisee might encounter. Counselor Realty may require franchisees to utilize various technology-related tools and services, including mobile applications and internet or software-based applications. The franchisor is not obligated to provide any specific technology and reserves the right to discontinue or modify any tools or services at any time.
In addition to the Mobile App Fee, franchisees are obligated to pay fees associated with any technology-related tools and services that Counselor Realty decides to provide. The amounts and payment schedules for these fees will be determined by Counselor Realty at its discretion. This implies that franchisees should anticipate potential technology-related expenses beyond the Mobile App Fee.
Furthermore, franchisees are required to pay a Website Set Up Fee and a monthly Website Fee. The Website Set Up Fee covers the cost of setting up a webpage for the franchisee's office on Counselor Realty's website. The monthly Website Fee is $75 for each office location, plus $25 for each licensed agent who chooses to have an optional agent website provided by Counselor Realty. For example, an office with 10 agents using optional websites would pay a Website Fee of $325 per month. These fees, along with the potential for other technology-related fees, highlight the importance of understanding the full scope of technology costs when investing in a Counselor Realty franchise.