Is the metro advertising fee always applicable for Counselor Realty franchisees?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
e a real estate brokerage business.
- The franchisee agrees to pay an initial fee, monthly franchise fees and metro advertising fees when applicable.
- The Company agrees to provide an initial training program and may offer additional training programs from time to time.
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the metro advertising fee is not always applicable to all franchisees. The document specifies that the metro advertising fee applies only if the franchisee's location is within the 11-county metropolitan area of the Twin Cities. This indicates that franchisees operating outside this designated area are not subject to this particular fee.
For a prospective Counselor Realty franchisee, this means that the financial obligations will vary depending on the geographic location of their franchise. If a franchisee chooses a location within the Twin Cities metropolitan area, they should factor in the additional monthly metro advertising fee per licensed agent into their financial projections. Conversely, franchisees located outside this area can exclude this fee from their calculations.
The monthly metro advertising fees collected by Counselor Realty were $3,480 in 2024, $2,880 in 2023, and $3,600 in 2022. This revenue contributes to the overall advertising budget, which was $3,793 in 2024, $5,146 in 2023 and $4,565 in 2022. Understanding the applicability of the metro advertising fee is crucial for accurate financial planning and assessing the overall cost of operating a Counselor Realty franchise.