What media may Counselor Realty use for advertising?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor conducts various marketing activities periodically, including research, creative work, media purchasing, tracking, public relations, promotions, and advertising. You may (but are not required to) purchase promotional materials prepared by or for Counselor, at prices periodically established by Counselor, for use in your Business. Counselor may use in-house, affiliated, or outside advertising agencies. Advertising may be in print, on radio and/or television and/or Internet or other computer related media, and generally is local or regional in scope.
You may develop advertising materials for your own use, at your own expense. Advertising materials and media (including print, audio, video, website and computer-transmitted media) must conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that any advertising materials or media do not conform to Counselor's brand standard or image, you will alter or remove any such advertising materials or media, as directed in writing by Counselor. You have the option to develop your own website as part of your overall promotion strategy. Your use of Counselor's trademarks in any advertising materials and media must conform at all times to the requirements set forth in the Franchise Agreement. Counselor does not currently require any advertising materials or media to be approved by Counselor prior to you using them, but reserves the right to review and approve any advertising materials or media (and to require you to alter or cease using all or any portion of such advertising materials or media it does not approve).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, advertising may be in print, on radio, television, the Internet, or other computer-related media. Generally, advertising is local or regional in scope. Franchisees have the option to develop their own websites as part of their promotion strategy.
The Regional Advertising Group, if established, will conduct its own marketing activities and make decisions regarding creative work, media purchases, and the scope of advertising. The Regional Advertising Committee will provide franchisees with an annual summary of receipts and expenditures.
While franchisees can develop their own advertising materials, all materials and media must conform to Counselor Realty's brand standards. Counselor Realty reserves the right to review and approve any advertising materials, and franchisees must alter or remove materials that do not meet the brand's standards. Although Counselor Realty does not currently require pre-approval of advertising materials, it retains the right to do so.