When was the 'COUNSELOR REALTY' mark registered?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| MARK | REGISTRATION OR SERIAL NUMBER | REGISTRATION DATE |
|---|---|---|
| COUNSELOR | 2,382,935 | September 5, 2000 |
| PROFIT FROM OUR | 2,500,275 | October 23, 2001 |
| EXPERIENCE | ||
| COUNSELOR REALTY | 7,034,376 | April 25, 2023 |
Source: Item 13 — TRADEMARKS (FDD pages 23–24)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the 'COUNSELOR REALTY' mark was registered on April 25, 2023. This registration provides Counselor Realty with legal protection for its brand name, preventing others from using a similar name in the real estate brokerage service business. As a franchisee, you are granted the right to operate under this trademark, but Counselor Realty retains the right to modify or discontinue its use.
Counselor Realty also has the right to change or discontinue any program or promotion relating to any of its trademarks, and periodically add, alter, or delete trademarks from the list of Marks licensed to you. This means that while franchisees are granted the right to use the 'COUNSELOR REALTY' mark, Counselor Realty maintains control over its trademarks and can make changes as it deems necessary.
It is important for prospective franchisees to understand that Counselor Realty is not obligated to protect the franchisee's use of the licensed marks or to protect them against claims of infringement or unfair competition. This means that while Counselor Realty owns the trademarks, the franchisee may bear some risk related to potential legal challenges regarding the use of the marks in their specific territory. Franchisees should ensure they understand the terms and conditions related to trademark use as outlined in the Franchise Agreement and Franchise Policy Guidelines.