How many company-owned Counselor Realty outlets were opened in Minnesota during 2023?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
| State | Year | Outlets at Start of Year | Outlet Opened | Outlets Reacquired from Franchisee | Outlets Closed | Outlets Sold to Franchisee | Outlets at End of the Year |
|---|---|---|---|---|---|---|---|
| Minnesota | 2022 | 6 | 0 | 0 | 0 | 0 | 6 |
| 2023 | 6 | 0 | 0 | 0 | 0 | 6 | |
| 2024 | 6 | 0 | 0 | 0 | 0 | 6 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 30–31)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, there were no company-owned outlets opened in Minnesota during 2023. The FDD provides data on outlet openings, reacquired outlets, closures, and sales to franchisees. Specifically, for Minnesota in 2023, the number of company-owned Counselor Realty outlets remained constant at six, with zero new outlets opened. This suggests that Counselor Realty's strategy in Minnesota during that year focused on maintaining its existing company-owned presence rather than expanding through new company-owned locations.
This information is crucial for prospective franchisees as it offers insights into Counselor Realty's growth strategies and operational changes within specific markets. The absence of new company-owned outlet openings in Minnesota during 2023 could indicate a preference for franchise expansion or a strategic decision based on market conditions. It is also worth noting that while no company-owned outlets opened, the total number of franchised outlets decreased from 7 to 5 in 2023, indicating a net reduction of 2 franchised locations.
For a potential franchisee, understanding these trends is essential for evaluating the overall health and direction of the Counselor Realty franchise system. It is important to consider why no new company-owned locations were opened and what factors contributed to the decrease in franchised outlets. This data, combined with other information in the FDD, can help a prospective franchisee make an informed decision about investing in a Counselor Realty franchise. Further investigation into the reasons behind these trends would be a prudent step in the due diligence process.
In addition to the data provided, the FDD also includes a projection for the next fiscal year, indicating one projected new franchised outlet in Minnesota and zero projected new company-owned outlets. This suggests a continued focus on franchise growth rather than company-owned expansion in the near term. A prospective franchisee should consider these projections and discuss the company's expansion strategy with Counselor Realty to gain a comprehensive understanding of their plans for the Minnesota market.