Is the lead distribution process for Counselor Realty subject to change?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Leads created off Counselor Realty, Inc.'s website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty, Inc.'s agents, such lead will be directed to such agent, if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the lead distribution process is subject to change at Counselor Realty's discretion. Leads generated from Counselor Realty's website for listings within the franchisee's region are generally directed to that franchisee's office. However, if a lead is for a listing held by an agent from either a franchisee's office or a Counselor Realty agent who has a Counselor Realty webpage or subdomain, the lead will be directed to that specific agent.
In regions with multiple franchisees, Counselor Realty has the authority to share or split leads among them. The FDD states that Counselor Realty will determine how leads are shared or split between franchisees in its sole discretion.
The criteria Counselor Realty may use to determine lead distribution include office locations, the number of agents in an office, the types of leads, or any other rational means. This indicates that the lead distribution process is not fixed and can be modified by Counselor Realty based on various factors.
This flexibility in lead distribution means that a Counselor Realty franchisee's lead flow could vary over time depending on these factors. Prospective franchisees should consider this when evaluating the potential revenue and business development strategies for their franchise.