Does the lead distribution process for Counselor Realty consider the location of the offices?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Leads created off Counselor Realty, Inc.'s website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty, Inc.'s agents, such lead will be directed to such agent, if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the location of a franchised office is a factor in the lead distribution process. Leads generated from Counselor Realty's website for listings within the region of a franchised office will be directed to that office. However, if a lead is for a listing by an agent from a franchisee or Counselor Realty, the lead goes to that agent, assuming the agent has a Counselor Realty webpage or subdomain.
In regions with multiple franchisees (defined as distinct areas served by the same MLS system or equivalent), leads are shared or split among the franchisees at Counselor Realty's discretion. The document states that Counselor Realty may consider office locations, the number of agents, the types of leads, or any other rational means to distribute leads. This indicates that the physical location of the office is one of several factors that Counselor Realty may consider when determining how to distribute leads among franchisees.
This policy has implications for prospective franchisees, particularly in areas with existing Counselor Realty locations. While leads generated in a franchisee's territory will generally be directed to their office, Counselor Realty retains the right to share or split leads among multiple franchisees in the same region. The franchisor also has broad discretion to consider other factors when distributing leads. Prospective franchisees should inquire about the number and location of existing franchisees in their target area and how Counselor Realty has historically distributed leads in similar markets.