What law supersedes any inconsistent provision in the Counselor Realty Franchise Agreement in Wisconsin?

According to the 2025 Counselor Realty Franchise Disclosure Document, Chapter 135, Stats., the Wisconsin Fair Dealership Law, takes precedence over any conflicting terms in the Franchise Agreement within Wisconsin. This means that if any part of the Counselor Realty Franchise Agreement clashes with the Wisconsin Fair Dealership Law, the state law will be the governing authority.

For a prospective Counselor Realty franchisee in Wisconsin, this is a crucial protection. The Wisconsin Fair Dealership Law is designed to protect dealers (in this case, franchisees) from unfair treatment or contract terms imposed by grantors (the franchisor). It ensures a fairer balance of power in the franchise relationship.

This addendum acknowledges that Wisconsin has specific regulations in place to protect franchisees, and Counselor Realty is obligated to adhere to these regulations. Prospective franchisees should carefully review both the Franchise Agreement and Chapter 135, Stats., to understand their rights and obligations under Wisconsin law. Consulting with a legal professional experienced in franchise law is highly recommended to fully grasp the implications of this addendum.