Which items in the Counselor Realty Disclosure Document relate to site selection and acquisition/lease?

According to Counselor Realty's 2025 Franchise Disclosure Document, Item 9 outlines the franchisee's obligations, including site selection and acquisition/lease, which are detailed in Section 1.2 of the Franchise Agreement and referenced in Items 1, 7, 11, and 12 of the disclosure document. This indicates that the process of choosing a location for the Counselor Realty office and securing the property is a key responsibility of the franchisee, with specific guidelines and requirements outlined in the mentioned sections.

Section 1.2 of the Franchise Agreement, as quoted in Item 22, specifies that the franchisee must select a site for their office within 180 days of signing the agreement. Counselor Realty then has 30 days to review and approve or reject the proposed site. If the initial site is rejected, the franchisee has an additional 60 days to find an acceptable location. Failure to secure an approved site within these timeframes can lead to termination of the agreement and a refund of the initial franchise fee, minus expenses. Furthermore, once a site is approved, the franchisee must open their business within six months, or risk losing the initial franchise fee.

This process highlights the importance of thorough site selection and the potential financial risks involved if deadlines are not met. While Counselor Realty's consent to a site is required, it does not guarantee the site's suitability or the success of the business. Prospective franchisees should carefully consider these factors and conduct their own due diligence when selecting a location. The franchisor's approval process and the time constraints involved are typical in franchising, as franchisors seek to maintain brand consistency and ensure franchisees are set up for success in viable locations.