What inventory are Counselor Realty franchisees required to purchase or lease?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchise Agreement requires you to purchase or lease signage and other supplies, fixtures, equipment and certain inventory used in the Business that meet standards and specifications established by Counselor. You may obtain authorized goods and services from any available source of supply. Your Business may be identified only by Marks Counselor authorizes.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 15–16)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees are required to purchase or lease specific items for their business. These include signage, other supplies, fixtures, equipment, and certain inventory items. These items must meet the standards and specifications established by Counselor Realty.
While Counselor Realty sets the standards and specifications for these goods and services, the FDD states that franchisees can obtain these authorized goods and services from any available source of supply. Counselor Realty does not currently approve or disapprove specific suppliers but may establish criteria for supplier approval in the future.
Prospective franchisees should be aware that they must adhere to Counselor Realty's standards when purchasing or leasing these items. Although franchisees can choose their suppliers, they must ensure that all purchased or leased items meet the franchisor's requirements. This ensures brand consistency and operational standards across all Counselor Realty franchises.