How are internet development costs paid for a Counselor Realty franchise?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
| (1) Type of Expenditure | (2) Amount | (3) Method of Payment | (4) When Due | (5) To Whom Payment is to be Made |
|---|---|---|---|---|
| Internet | $750 to $4,000 | As incurred | As billed | Vendors |
| DevelopmentE |
- E.
The costs that are incurred to develop a franchisee's website vary based upon the following: size of office (number of agents, size of territory, content required by franchisee) and cost to purchase IDX or similar shared listing content.
Source: Item 7 — INITIAL INVESTMENT (FDD pages 13–15)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the internet development costs, which range from $750 to $4,000, are paid to vendors as incurred and billed. These costs are part of the estimated initial investment for opening a Counselor Realty franchise.
The FDD notes that the costs to develop a franchisee's website can vary based on factors such as the size of the office (number of agents, size of territory, content required by franchisee) and the cost to purchase IDX or similar shared listing content. This means a larger office with more agents and extensive content requirements will likely incur higher internet development costs than a smaller operation.
Prospective franchisees should consider these variable costs when budgeting their initial investment. It's important to discuss website needs and content requirements with Counselor Realty and potential vendors to get a more precise estimate. Understanding these factors will help franchisees avoid unexpected expenses and ensure their website effectively supports their business operations.