When are internet development costs due for a Counselor Realty franchise?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
| (1) Type of Expenditure | (2) Amount | (3) Method of Payment | (4) When Due | (5) To Whom Payment is to be Made |
|---|---|---|---|---|
| Internet | $750 to $4,000 | As incurred | As billed | Vendors |
| DevelopmentE |
The costs that are incurred to develop a franchisee's website vary based upon the following: size of office (number of agents, size of territory, content required by franchisee) and cost to purchase IDX or similar shared listing content.
Source: Item 7 — INITIAL INVESTMENT (FDD pages 13–15)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, internet development costs, which range from $750 to $4,000, are due as billed to vendors. These costs are considered 'as incurred,' meaning they arise throughout the development process rather than as a one-time upfront fee.
The FDD notes that the costs to develop a franchisee's website vary based on factors such as the size of the office (number of agents, size of territory, content required by franchisee) and the cost to purchase IDX or similar shared listing content. This suggests that franchisees with larger offices or more extensive content needs will likely incur higher internet development costs.
Prospective Counselor Realty franchisees should budget for these internet development costs and be prepared to pay them as the website is being developed. It is important to obtain detailed quotes from vendors to understand the specific costs involved and to manage expenses effectively. Franchisees should also discuss website requirements and content needs with Counselor Realty to get a clearer estimate of potential internet development expenses.