Can Counselor Realty increase the Website Fee during the term of the agreement?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
ce location and your other Office locations for no additional charge.
- (b) You must pay us a monthly Website Fee in an amount equal to $75 for each Office location (including each Additional Office and Extension Office), plus $25 for
each licensed agent choosing to have an optional agent website provided by Counselor. For purposes of clarity, if you have 10 agents who choose to have the optional agent website, your Website Fee would be $325 ($75 plus $25 multiplied by 10). The amount of the Website Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretion. At the beginning of each month, we will send you an invoice for the amount of the Website Fee you owe us for the current month, and you must pay us the amount of such Continuing Agent Fee on or before the 20th day of such month. The monthly Website Fee will apply to any agents operating out of any Additional Office locations or Extension
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the franchisor has the authority to increase the Website Fee during the term of the Franchise Agreement. The initial monthly Website Fee is $75 for each office location, including any Additional or Extension Offices. In addition to the base fee, there is a $25 charge for each licensed agent who chooses to have an optional agent website provided by Counselor Realty. For example, if a franchisee has 10 agents with optional websites, the total Website Fee would be $325 ($75 plus $25 multiplied by 10).
This means that a prospective Counselor Realty franchisee should be aware that their monthly Website Fee could increase over time. While the FDD does not specify the factors that Counselor Realty might consider when increasing the fee, it is within their sole discretion.
Franchisees should factor in the potential for increased Website Fees when budgeting and projecting their expenses. It would be prudent for a prospective franchisee to inquire about the frequency and magnitude of past Website Fee increases to better understand the potential financial impact on their business.