Can Counselor Realty increase the amount of the Website Fee during the term of the agreement?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
. You must pay us a monthly Website Fee in an amount equal to $75 for each Office location (including each Additional Office and Extension Office), plus $25 for each licensed agent choosing to have an optional agent website provided by Counselor. For purposes of clarity, if you have 10 agents who choose to have the optional agent website, your Website Fee would be $325 ($75 plus $25 multiplied by 10). The amount of the Website Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretio
Source: Item 6 — OTHER FEES (FDD pages 9–13)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the Website Fee can be increased during the term of the Franchise Agreement. The standard monthly Website Fee is $75 for each office location, plus an additional $25 for each licensed agent who chooses to have an optional agent website provided by Counselor Realty. For example, if a franchisee has 10 agents with optional websites, the total Website Fee would be $325.
This means that a prospective Counselor Realty franchisee should be aware that their monthly costs for the Website Fee could fluctuate over time. While the initial fee is fixed at $75 per office plus $25 per agent website, Counselor Realty retains the right to increase this amount at its discretion.
It is important for potential franchisees to factor in the possibility of increased Website Fees when projecting their operating expenses. While the FDD does not specify how often or by how much the fee might increase, franchisees should inquire about the history of fee increases and the factors that Counselor Realty considers when determining whether to raise the Website Fee. Understanding these factors can help franchisees better anticipate and prepare for potential changes in their monthly expenses.