Can Counselor Realty increase the amount of the Mobile App Fee during the term of the franchise?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
If your Office (or any Additional Office or Extension Office) is located in one of the aforementioned counties, or if you elect to utilize the Mobile App, you must pay us a Mobile App Fee equal to the costs incurred by Counselor to initiate and continue your Mobile App service, including one-time setup fees and monthly data/phone fees.
The amount of the Mobile App Fee may be increased during the term of the franchise by Counselor from time to time in its sole discretion.
At the beginning of each month, we will send you an invoice for the amount of the Mobile App Fee you owe us for the prior month, and you must pay us the amount of such Mobile App Fee on or before the 20th day of such month.
Source: Item 6 — OTHER FEES (FDD pages 9–13)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the Mobile App Fee can be increased during the franchise term. If a franchisee's office is located in the 11-county metropolitan area of the Twin Cities of Minneapolis and St. Paul, Minnesota, or if the franchisee elects to utilize the Mobile App, they must pay a Mobile App Fee. This fee covers the costs Counselor Realty incurs to initiate and continue the franchisee's Mobile App service, including one-time setup fees and monthly data/phone fees.
The FDD specifies that Counselor Realty has the discretion to increase the Mobile App Fee during the term of the franchise. Franchisees are invoiced monthly for the Mobile App Fee and payment is due by the 20th of the following month.
This means that a prospective Counselor Realty franchisee should be aware that the cost of the Mobile App is not fixed and may increase over time. It would be prudent for a potential franchisee to inquire about the factors that could cause the Mobile App Fee to increase and how frequently such increases have occurred in the past to better estimate ongoing operational costs.