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What is included on the webpages and subdomains Counselor Realty creates for licensed agents?

Counselor_Realty Franchise · 2025 FDD

Answer from 2025 FDD Document

We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty's website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office (including any Additional Officer or Extension Office ) will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty and our franchisees (local MLS fees are the agent's responsibility). You will be required to pay us a Website Set Up Fee for any such webpages or subdomains, as more particularly described in Item 6. You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through your offices, in such amounts, and at such times, as more particularly described in Item 6.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)

What This Means (2025 FDD)

According to Counselor Realty's 2025 Franchise Disclosure Document, the webpages and subdomains that Counselor Realty creates for licensed agents operating through a franchised office will include an IDX (Internet Data Exchange) home search option. This search option is designed for each market that the agent directly serves.

The IDX home search will feature listing reciprocity among Counselor Realty and its franchisees, which means that listings will be shared among them. However, it's important to note that local MLS (Multiple Listing Service) fees are the responsibility of the agent.

Franchisees are required to pay a Website Set Up Fee and a Website Fee for these webpages and subdomains, as detailed in Item 6 of the FDD. This suggests that while Counselor Realty provides the basic website structure, there are ongoing costs associated with maintaining these online resources for agents.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.