If Counselor Realty provides technology related tools, can they later discontinue them?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor may provide you with or require you to utilize such technology related tools (including, but not limited to, mobile applications and other internet or software-based applications) and services relating to the franchised business as Counselor determines from time to time in its sole discretion. Counselor will not be obligated to provide you with any such technology related tools or services, and reserves the right to discontinue providing any such technology related tools and services that Counselor may decide to provide at any time. Counselor also reserves the right to modify the terms and conditions regarding any such technology related tools and services that Counselor may decide to provide at any time. You will be obligated to pay Counselor fees (including the Mobile App Fee described in Item 6) associated with any such technology related tools and services that Counselor may decide to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty has the right to discontinue technology-related tools and services that they may decide to provide at any time. They are not obligated to provide franchisees with any technology-related tools or services in the first place. Furthermore, Counselor Realty reserves the right to modify the terms and conditions regarding any technology-related tools and services they may decide to provide.
This means that a Counselor Realty franchisee cannot rely on the continued availability of any specific technology tools or services offered by the franchisor. The franchisee must be prepared to adapt if Counselor Realty decides to discontinue or modify these offerings. This could include finding alternative solutions at the franchisee's own expense.
Moreover, franchisees are obligated to pay fees associated with any technology-related tools and services that Counselor Realty decides to provide. These fees can be determined and modified by Counselor Realty at their sole discretion. Therefore, franchisees should carefully consider the potential costs and risks associated with relying on Counselor Realty's technology offerings, as both the availability and the cost of these tools are subject to change.