Who holds or has applied for registration of the Counselor Realty marks?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor Holding holds or has applied for registration of the following Marks on the principal register in the United States Patent and Trademark Office:
| MARK | REGISTRATION OR SERIAL NUMBER | REGISTRATION DATE |
|---|---|---|
| COUNSELOR | 2,382,935 | September 5, 2000 |
| PROFIT FROM OUR | 2,500,275 | October 23, 2001 |
| EXPERIENCE | ||
| COUNSELOR REALTY | 7,034,376 | April 25, 2023 |
Source: Item 13 — TRADEMARKS (FDD pages 23–24)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Holding holds or has applied for registration of the Counselor Realty marks. The FDD specifies that Counselor Holding has registered the following marks with the United States Patent and Trademark Office: COUNSELOR (registered September 5, 2000), PROFIT FROM OUR EXPERIENCE (registered October 23, 2001), and COUNSELOR REALTY (registered April 25, 2023).
Counselor Holding licenses Counselor Realty indefinitely to operate and offer franchises under the "Counselor" name and marks. This license can be terminated by either party with 60 days' notice. However, if the license is terminated, all existing franchise agreements will remain in effect and be assigned to Counselor Holding.
Counselor Realty franchisees must use the Counselor Realty marks as outlined in the Franchise Agreement and Franchise Policy Guidelines. Franchisees cannot use any of the marks as part of a corporate, partnership, or trade name without consent from Counselor Realty. Counselor Realty retains the sole discretion to take action against any unauthorized use or infringement of its marks and controls any related litigation or settlement. However, Counselor Realty is not obligated to protect a franchisee's use of the licensed marks or defend against claims of infringement or unfair competition.