Does the hired manager for Counselor Realty need to have equity interest in the franchise?

According to Counselor Realty's 2025 Franchise Disclosure Document, if a franchisee hires a business manager, that manager is not required to hold an equity interest in the franchise. However, either the franchisee or a hired business manager must participate personally in the day-to-day operations of the business.

This policy provides flexibility for Counselor Realty franchisees. A franchisee can choose to manage the business themselves or hire a manager without having to offer equity in the company. This can be beneficial for franchisees who want to maintain full ownership and control of their business while delegating management responsibilities.

It's important to note that while a manager isn't required to have equity, the franchisee is still responsible for ensuring the business is properly managed and operated. The franchisee should carefully consider the qualifications and experience of any potential manager to ensure they are capable of effectively running the business. Additionally, the franchise agreement stipulates that the franchisee or their business manager must devote their full time and attention to the management and operation of the business.