What does Counselor Realty not guarantee or represent regarding the Counselor Realty Business?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
- 13.8 Responsibility. You acknowledge that your Business will operate in a highly competitive marketplace and that its financial results, including its ultimate success or failure, depend upon your personal management and resources, and supply and market conditions. You acknowledge, therefore, that Counselor did not, cannot and does not guarantee or represent that the Business will be profitable or successful and you have not relied upon any promise, assurance, understanding or agreement not set forth herein.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty does not guarantee the profitability or success of the franchised business. The FDD emphasizes that the success of the business depends on the franchisee's personal management, resources, and prevailing market conditions.
This means that a prospective Counselor Realty franchisee should not rely on any assurances or promises of profitability from Counselor Realty that are not explicitly stated in the Franchise Agreement. The document makes it clear that the franchisee bears the responsibility for the financial performance of their business.
This disclosure is standard practice in franchising, as the franchisor cannot control all the factors that influence a franchisee's success. Prospective franchisees should carefully consider their own capabilities, conduct thorough market research, and develop a solid business plan before investing in a Counselor Realty franchise.