Where is the geographic territory designated for a Counselor Realty franchise defined?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
1. FRANCHISE.
1.1 Grant.
- (a) We grant you a non-exclusive license to use the System and the Marks to operate one real estate brokerage business (the "Business") at a single site you select, and to which we consent (the "Office"), within the geographic territory designated in Exhibit A to this Franchise Agreement (the "Territory"). You must obtain Counselor's written consent prior to opening or operating any additional Office locations.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the geographic territory for a franchise is defined in Exhibit A of the Franchise Agreement. Specifically, Counselor Realty grants a non-exclusive license to operate a real estate brokerage business at a single site within the territory designated in Exhibit A.
This means that a prospective Counselor Realty franchisee's territory is not explicitly defined within the main body of the franchise agreement itself, but rather in a separate exhibit. The franchisee must operate their business within this defined territory.
It is important for a potential franchisee to carefully review Exhibit A to fully understand the boundaries and limitations of their territory. They should also inquire about the criteria used to determine the territory and whether there are opportunities to expand it in the future through additional or extension offices, keeping in mind the fees of $750 per additional office.