What is the geographic scope considered a 'region' for Counselor Realty lead distribution purposes?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Leads created off Counselor Realty's website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty's agents, such lead will be directed to such agent if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, a 'region' for lead distribution is defined as distinct areas served by the same MLS system, or its equivalent. Counselor Realty will provide leads created from its website for listings in the region where the franchised office is located to that office. However, if a lead is for a listing by one of Counselor Realty's or its franchisee's agents who have a Counselor Realty webpage/subdomain, the lead will be directed to that agent.
If there are multiple franchisees in the same region, Counselor Realty has the sole discretion to share or split the leads among them. In determining how to distribute leads, Counselor Realty may consider factors such as office locations, the number of agents, and the types of leads.
This means that a prospective franchisee's lead generation will depend heavily on their location relative to other franchisees and agents within the same MLS system. A franchisee in a densely populated area with many other Counselor Realty offices may receive fewer leads than one in a more geographically isolated location. It is important for prospective franchisees to understand the competitive landscape within their MLS area and how Counselor Realty distributes leads in such situations.