What does Counselor Realty Franchising, Inc. do as a business?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchisor is COUNSELOR REALTY FRANCHISING, INC. ("Counselor"), a Minnesota corporation located at 3200 NW Main Street, Suite 110, Coon Rapids, Minnesota 55448; 612-405-8404; www.counselorrealty.com. Counselor Realty, Inc. ("Counselor Realty"), a Minnesota corporation incorporated on December 18, 1964, and located at the same address as Counselor, conducts a residential and commercial real estate brokerage business. Counselor's and Counselor Realty's parent, Counselor Holding, Inc. ("Counselor Holding") owns and provides administrative support to Counselor and Counselor Realty. Counselor was incorporated in May, 2001 to conduct franchising operations. Counselor actually commenced business operations and first offered franchises in 2002. Counselor has no predecessors. Counselor has no affiliates which offer franchises in any line of business, and, except for Counselor Holding, Counselor has no affiliates which offer products or services to Counselor franchisees. No officer or director of Counselor owns an interest in any entity that competes with Counselor. Counselor conducts business under its corporate name. Counselor's agent for service of process in Minnesota is the Minnesota Department of Commerce, 85 7th Place East, Suite 280, St. Paul, Minnesota 55101- 2198.
For ease of reference, we refer to the franchisee as "you." If the franchisee is a corporation, partnership or other organization, the references to "you" may include the organization's owners.
Counselor offers franchises for a full service residential and commercial real estate brokerage business located within a designated geographic area (the "Territory"). See Item 12. Counselor has offered franchises for real estate brokerage businesses since 2002.
Counselor Realty has provided residential and commercial real estate brokerage services since 1964. Counselor Realty, and other "Counselor" franchisees, may conduct their real estate brokerage businesses, and compete with you, within your Territory. See Item 12. Counselor Realty and Counselor Holding have not offered, and do not offer, franchises in any other line of business.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, Counselor Realty Franchising, Inc. offers franchises for a full-service residential and commercial real estate brokerage business. Incorporated in 2001, the company began offering and selling franchises in 2002. As part of the franchise agreement, Counselor Realty grants franchisees the use of its systems and marks to operate a real estate brokerage business.
In return for the franchise, franchisees pay an initial fee, as well as ongoing monthly franchise fees and metro advertising fees, where applicable. Counselor Realty also commits to providing an initial training program and may offer additional training programs periodically. The initial franchise fees typically range from $7,500 to $15,000, depending on the population of the franchise territory.
The franchisee also pays a base monthly fee covering up to five licensed agents, with additional monthly fees for each licensed agent above that number operating from their office. For franchisees located within the 11-county metropolitan area of the Twin Cities, there is an additional monthly metro advertising fee per licensed agent. The franchise agreement term is five years, starting from the date the office opens. Counselor Realty also creates a separate webpage or subdomain for the franchisee's office on Counselor Realty, Inc.'s website.