What must a Counselor Realty franchisee's website conform to at all times?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You have the option to develop your own website as part of your overall promotion strategy. Your website must conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that your website does not conform to Counselor's brand standard or image, you will alter or remove such website, as directed in writing by
Counselor. Your use of the our trademarks on your website must conform at all times to the requirements set forth in the Franchise Agreement. Counselor does not currently require your website to be approved by Counselor prior to you using it, but reserves the right to review and approve your website (and to require you to alter or cease using all or any portion of such website it does not approve).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, if a franchisee chooses to develop their own website as part of their promotion strategy, the website must conform to Counselor Realty's brand standard and image at all times. This means the website's design, content, and overall presentation must align with the brand's established guidelines.
Counselor Realty retains the right to determine, in its sole discretion, whether a franchisee's website meets these standards. If Counselor Realty finds that the website does not conform to its brand standard or image, the franchisee will be required to alter or remove the website as directed in writing by Counselor Realty.
Additionally, the franchisee's use of Counselor Realty's trademarks on the website must always comply with the requirements outlined in the Franchise Agreement. While Counselor Realty does not currently require prior approval of franchisee websites, it reserves the right to review and approve any website and demand alterations or cessation of use if it does not meet their standards. This ensures brand consistency and protects Counselor Realty's image across all franchisee websites.