What is the franchisee's responsibility regarding the success or failure of their Counselor Realty business?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
th legal counsel or a professional business advisor of your choosing.
- 13.8 Responsibility. You acknowledge that your Business will operate in a highly competitive marketplace and that its financial results, including its ultimate success or failure, depend upon your personal management and resources, and supply and market conditions. You acknowledge, therefore, that Counselor did not, cannot and does not guarantee or represent that the Business will be profitable or successful and you have not relied upon any promise, assurance, understanding or agreement not set forth herein.
**PLEASE INDICATE YOUR ACCEPTANCE BY SIGNING AND RETURNING THIS COPY OF THIS AGREEMENT.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the success or failure of the franchisee's business heavily relies on their own efforts. The franchisee acknowledges that the Counselor Realty business will operate in a competitive market and that the financial results are dependent on their personal management, resources, and market conditions.
Specifically, the franchisee must furnish their personal full-time attention and best efforts to the management and operation of their Counselor Realty business. This includes offering and providing all products and services, and continuously operating the business, in accordance with the Franchise Policy Guidelines and all applicable laws and regulations. The business must be managed by the franchisee or a designated manager involved in the day-to-day operations.
Counselor Realty does not guarantee the profitability or success of the business, and the franchisee acknowledges that they have not relied on any promises or assurances not explicitly stated in the Franchise Agreement. This underscores the importance of thorough due diligence and a realistic assessment of one's capabilities and resources before investing in a Counselor Realty franchise.