Are franchisees required to pay for non-technology related tools that Counselor Realty provides?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor may also provide you with or require you to utilize such non-technology related tools and services relating to the franchised business as Counselor determines from time to time in its sole discretion. Counselor will not be obligated to provide you with any such non-technology related tools or services, and reserves the right to discontinue providing any such non-technology related tools and services that Counselor may decide to provide at any time. Counselor also reserves the right to modify the terms and conditions regarding any such non-technology related tools and services that Counselor may decide to provide at any time. You will be obligated to pay Counselor fees associated with such non-technology related tools and services that Counselor decides to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees are obligated to pay fees for non-technology related tools and services that Counselor Realty decides to provide. While Counselor Realty is not obligated to provide these tools and services, they reserve the right to introduce, discontinue, or modify them at any time. The fees associated with these non-technology related tools and services will be determined by Counselor Realty at its sole discretion, including the amounts and payment schedules.
This means that as a Counselor Realty franchisee, you may be required to pay for non-technology related resources deemed necessary by the franchisor. These could include marketing materials, training programs, or operational support services. The franchisor has the flexibility to decide which tools and services to offer, change the terms, and set the associated fees.
Prospective franchisees should consider this when evaluating the potential costs of operating a Counselor Realty franchise. It is important to inquire about what specific non-technology related tools and services are currently offered, the typical costs associated with them, and how frequently these offerings and fees may change. Understanding these potential expenses is crucial for accurate financial planning and assessing the overall profitability of the franchise.