Is the Counselor Realty franchisee's designated geographic area for their Territory exclusive?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You will not receive an exclusive territory. You may face competition from other franchisees or Franchisor-owned outlets, or from other channels of distribution. During the term of the Franchise Agreement, Counselor will not itself establish or operate a "Counselor" office, or license another to establish or operate a "Counselor" office within the Territory. However, both Counselor and other "Counselor" franchisees are free to enter into, and to provide residential and commercial real estate brokerage services within, your Territory, and you are free to provide real estate brokerage services in territories in which other franchisees' "Counselor" offices are located. Continuation of your rights in the Territory is contingent on your achieving and maintaining the minimum sales agent schedule agreed upon by you and Counselor, and on your payment of continuing agent fees based on that schedule. See Item 6. Counselor is engaged in the real estate brokerage business and reserves the right to establish and conduct this business at any location except as described above.
If Counselor has consented to any Additional Office locations, any sales agents operating out of any such Additional Office locations will be counted as part of the number of sales agents operating from your Office for purposes of Section 1.3(a). If Counselor has consented to any Extension Office locations, you must maintain the mutually agreed-upon minimum number of
sales agents operating from such Extension Office (which must be agreed to before Counselor consents to any Extension Office location). One of these sales agents must be a supervising broker. The minimum number of sales agents required to be operating in any such Extension Office is separate from and in addition to the minimum number of sales agents that are required to operate from any of your other Office locations (including any Additional Offices). If you fail to satisfy and maintain the minimum required number of sales agents in the Extension Office on an ongoing basis, Counselor may (in its sole discretion) elect to have you close the Extension Office or terminate the Franchise Agreement. If Counselor has consented to any Extension Office, you will not receive any territorial protections with respect to such Extension Office. Both Counselor and other "Counselor" licensees may provide residential and commercial real estate brokerage services anywhere near such Extension Office. In addition, Counselor may itself establish or operate a "Counselor" office, or license another to establish or operate a "Counselor" office, anywhere near such Extension Office; provided, however, that if Counselor proposes to license another to establish or operate a "Counselor Office" with a territory that would include the location where such Extension Office is located (a "Territory Opportunity"), we will provide you with a right of first refusal for such Territory Opportunity on the following terms: (i) we will provide you with written notice of a Territory Opportunity, and you will have 30 days to advise us in writing that you wish to participate in the Territory Opportunity;
Source: Item 12 — TERRITORY (FDD pages 21–23)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the franchisee will not receive an exclusive territory. The FDD specifies that franchisees may face competition from other franchisees, franchisor-owned outlets, or other distribution channels. However, during the term of the Franchise Agreement, Counselor Realty will not establish or operate a "Counselor" office, nor license another to do so, within the franchisee's Territory. Despite this, both Counselor Realty and other franchisees are permitted to provide real estate brokerage services within the franchisee's Territory, and vice versa.
The continuation of the franchisee's rights within their Territory is contingent upon achieving and maintaining the minimum sales agent schedule agreed upon with Counselor Realty, as well as paying continuing agent fees based on that schedule. Counselor Realty is engaged in the real estate brokerage business and reserves the right to conduct this business at any location, except as specifically restricted within the Franchise Agreement.
Furthermore, if a Counselor Realty franchisee opens an Extension Office, they will not receive any territorial protections for that Extension Office. Both Counselor Realty and other licensees can provide real estate services near the Extension Office. Counselor Realty can also establish or license another office near the Extension Office. However, if Counselor Realty plans to license another office with a territory including the Extension Office location, the franchisee has a right of first refusal, requiring them to notify Counselor Realty within 30 days if they wish to participate in the Territory Opportunity, subject to certain conditions like executing agreements and paying fees.