factual

Can a Counselor Realty franchisee transfer any of the rights licensed by the agreement?

Counselor_Realty Franchise · 2025 FDD

Answer from 2025 FDD Document

h contractual splits and rates and in accordance with industry norms.

2.2 Acknowledgments. This Agreement is subject to the following conditions:

  • (a) The Business shall offer and provide only the services, and be identified only by Marks, we authorize;

  • (b) The Marks are our exclusive and valuable property. You have no right, ownership or other interest in or to any of the Marks except the qualified license to use them in strict conformity with this Agreement;

  • (c) We may change the System and the Marks periodically, and when we do, you must promptly conform the Business to the revised requirements, at your cost;

  • (d) You shall not directly or indirectly sublicense, delegate or transfer any of the rights licensed by this Agreement except in accordance with Article 9;

  • (e) We and our affiliates may conduct various business activities, including residential and commercial real estate brokerage businesses; and

  • (f) You acknowledge that the System was developed by us at considerable expense and investment and that your operation of a "Counselor" franchise is possible only with our assistance and ongoing advisory services. You agree that the disclosure or unauthorized or improper use of the System may cause Counselor or other franchisees irreparable harm, and you agree not to engage in such practices.

3. TERM.

  • 3.1 Term. The initial term of this Agreement begins on the Effective Date of this Agreement and ends five years from the Effective Date.
  • 3.2 Successor Franchise. If you apply in writing between 60 and 180 days before expiration of the initial term and are not in breach of this Agreement (or any related agreement) at the expiration of the initial term, you may acquire a single successor franchise for five years, using the form of Counselor Franchise Agreement we are then using (which may differ from this Agreement), but without further renewal. Your Franchise Agreement for the successor term, if any, will include a new minimum Office sales agent requirement schedule negotiated by you and Counselor. Upon renewal of your franchise and during the successor term, if any, (i) your Territory may be altered if the population in your Territory has increased to exceed the maximum population then allowed by Counselor for a single franchise territory or if you failed to maintain the minimum number of agents during the prior term, and (ii) you must pay all fees in the amount then being charged by Counselor for new franchises. You also must first complete reasonable upgrading and refurbishment of your Office (including any Additional Offices and Extension Offices, if applicable) to then-current System standards.

4. TRADEMARK STANDARDS.

  • 4.1 Name. You may not use the Marks as part of your corporate or business name without our consent. Your use of the Marks inures to our benefit. We own all goodwill now or hereafter associated with each of the Marks. You will not contest our ownership or registration of the Marks.
  • 4.2 Usage. You must reproduce and use the Marks only in the precise manner, colors and form we prescribe, and only in association with products and services we authorize.
  • 4.3 Franchisor Profits.

Source: Item 22 — CONTRACTS (FDD page 32)

What This Means (2025 FDD)

According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees are generally prohibited from transferring any rights licensed by the franchise agreement, unless they comply with specific requirements outlined in Article 9 of the agreement.

Specifically, a Counselor Realty franchisee cannot directly or indirectly sublicense, delegate, or transfer any rights without adhering to Article 9. This article stipulates that the franchisee must first offer Counselor Realty the right of first refusal to acquire the agreement or the assets of the business. If Counselor Realty declines, the franchisee must then obtain Counselor Realty's consent for the transfer, and ensure the transferee meets the conditions specified in the agreement and is qualified to operate the business.

There is an exception where Counselor Realty's consent is not required for certain transfers of ownership interests within the franchisee entity, provided that the transfer does not result in a change of control, Counselor Realty receives written notice at least 30 days prior to the transfer, and the transferee executes a guaranty attached to the agreement. The franchisee must also pay a $2,000 transfer fee, unless the transfer falls under the exception mentioned above. Furthermore, the death or disability of the franchisee is also considered a transfer, requiring the executor or legal representative to apply for consent within 60 days.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.